It is important to have a series of numbers you are always measuring in your business that tell you if your efforts are achieving what you’re looking to achieve. Reviewing these on a monthly basis gives you a snapshot of the health of your business, but also give you key information about whether what you’re spending your time on is worthwhile or not. If you can see numbers going up in the way you want, then you know the things you are doing are working and therefore it is worthwhile doing more of it. If the numbers aren’t going up then it also tells you that you might be wasting your time on some activities.
Accountability is all about ACTION. It drives the learning and action cycle and when sustained over time creates change.
By having someone or something check in that action has been taken as agreed ensures progress. So just the simple act of telling your plan to another person raises the stakes. Making your commitments public draws your attention to it and reinforces its importance.
Being held accountable empowers the change you want to make. Accountability can provide the means for change and creates a great opportunity to acknowledge how you succeed. The structure of an accountability partnership in some way helps to get into action and stay in action to achieve goals.
I recently overheard a conversation where someone was talking about their strategy for developing business ideas. They said the key is to “throw a lot of things out there and see what sticks, then do more of that.” Now the first thing I thought of when I heard this...
The idea behind strategy is to take considered and purposeful action. It’s all too easy to end up as a busy fool, diving straight in to business delivery activity because it makes us feel like we’re doing something, but ultimately not achieving the results we want. We would strongly recommend putting the time aside to develop your strategy for the year if you want to make real purposeful progress towards achieving your business vision.
“A journey of 1000 miles begins with a single step” Lao Tzu (Chinese Philosopher) The creation of a business can certainly seem like a 1000 mile journey. And on such a long journey there will be numerous challenges, distractions and re-routing. Amongst all of this one...
The vital (and often missed) step to continuous business improvement and success as a SME Business Owner
If you want to be the best you can be and build the best business you can, then the “review” is an essential part of your development process.
As a SME Business Owner, reviewing your own performance, reviewing how your business is doing overall, as well as in the different functions, and reviewing your teams’ performance (overall and as individuals) are all vital to success.
Networking has a number of purposes so the possible positive outcomes can be varied.
It can be a great way to:
– Meet potential partners who can help you accelerate your business
– Find clients either through direct contact or through referral.
– Do market research and test your ideas
– Find your own suppliers
– To get out of isolation and mix with other business people
– Find advice and support
There are the less tangible benefits of networking that can make it worthwhile no matter what but if ultimately you are looking to increase leads and sales, then if you don’t put some thought into your networking strategy and approach it in the right way to achieve these tangible outcomes, it can result in a big waste of time . And if it isn’t at least paying for itself, a waste of money!
Here at Engineering Business Growth we’re all about helping our clients get their “ducks in a row”. But why do ducks swim in a row and why do you need to get your “ducks in a row” as a SME Business Owner? Find our more on this video blog…
The recent outcome of the referendum on Brexit has, undoubtedly caused a state of uncertainty in the UK. Some major questions now hang over our nation – will we still have access to the single market? Will the UK as we know it continue to exist? What will the economic landscape look like once we are out?
Knowledge is a key component in the sales and marketing framework of any business. These days, the majority of businesses operate in an extremely competitive and crowded market, and staying ahead of your competitors can be a major challenge. The more knowledgeable you are in your own field, and the more knowledgeable you are about your customers’, their needs and the problems you solve for them, the greater the edge this can give you over your competitors.
Identifying your target market is about reversing this process. It’s about deciding who you want to bite, for what purpose, and then tailoring your message, your approach, your style and your medium to have the greatest possible likelihood of engaging that audience.
The reason our clients bought into our ‘Marketing Strategy & Campaign Planning’ coaching programme is because they wanted clarity in terms of where to focus their efforts and to know what to do on a day to day basis to start getting the leads, prospects and sales needed in their business to be able to grow and move towards their business ambitions.